Mobile payment strategy pdf

The goal of the mobile and contactless payments working committee is for all interested parties to work collaboratively to explore the opportunities and challenges associated with implementation of mobile and. In summary, the key points to take from this report are. Mobile wallet payment provider growth strategies report. Mobile payments m payments are increasingly being adopted by organisations as a new way of doing business in the 21 st century. In our digitally connected world, mobile payments now offer unprecedented potential to change the way we pay for goods and services. Revenue models and market strategies, a thematic research report by pyramid research, examines the predominant service and revenue models in the mobile payments.

The traditional payments customer persona is fast being replaced by one that expects a personalised experience from banks similar to that of other industry players, like apple, vend or level up. Figure 25 comparison of marketing strategy of the mno, bank and internet mwallet. Bi intelligence in the us, the instore mobile wallet space is becoming increasingly crowded. Most customers have an option provided by their smartphone vendor, like apple, android, or samsung pay. Understand key features to make a digital payment proposition successful 3. Multifaceted evolution of mobile payment strategy, authentication.

Article pdf available in international journal of current research 610. Mobile payments over smartphone or tablet 2 sepa direct debit mandate transfer via a nonbanking institution germany austria switzerland belgium the netherlands turkey mobile payment is used much more frequently in turkey, belgium and the netherlands than in germanspeaking countries. Success stories of mass adoption of mobile digital payments. The mobile banking and payment revolution harvard business. Chapter 6 discusses the current strategies of the digital ecosystems which are on. Mobile payments three winning strategies for banks executive summary mobile payments are a hot topic in the financial industry and a top priority for banks, because. The expanding mobile payment sector is highly fragmented, with a variety of competing technologies. During the last few years, the use of m payments as a new payment. Generally, mobile payments1 are defined as the use of a mobile devicecommonly, but not exclusively, a smartphone or tablet computerto initiate a transfer of funds to people or businesses. The term mobile payment refers to the act of making a payment from, or via, a mobile device. The mobile payments landscape and its opportunities.

Pdf the existence of standardized and widelyaccepted mobile payment procedures is. China is living the future of mobile pay right now cnbc. Identify the key actions to set a digital payments strategy and build capabilities to bring digital payment propositions to market. The mobile and contactless payments working committee was formed in november 2016 as part of the expanded u. Pdf this paper investigates the effect of mobile payment on the adoption and.